case analysis customer profitability and customer relationship

Read the ‘Customer Profitability and Customer Relationship – RBC Financial’ and complete your case analysis.
Discuss the following: 1) summarize the key Business Analytics issues in the case; 2) make recommendations on how the issues should be handled; & 3) provide a justification for the recommendations. Case write-ups should be 3-5 pages, double spaced, 12 font size, and Times New Roman.

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