mkt 100 principles of marketing 1

  • The logo of a company says a lot to the consumers about a brand. The above brands decided to make some major changes to their logo and also to their brands.
  • Choose one of the three brands. Research their logos and the reasons for the changes. Based on your research and in your own words, tell the us why the changes occurred and what they brand hoped to accomplish. What does the new logo say to the consumer?.
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