How does the above scenario represent Porter’s models, including five forces industry, generic strategies, and the value chain, applied to the scenario?  

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SCENARIO:
Soleil Panel Distribution, a solar panel company, has been in business for 25 years. For the first two decades, they focused primarily on distributing small panels used in personal electronic devices, such as calculators and watches. As solar-powered technology has developed, the company is seeing unprecedented growth. They have gone from 15 to well over 150 employees in three years. They are expanding on multiple fronts and seeing growth in residential rooftop solar panel sales, largescale commercial applications, and product distribution.

 

While growth has increased both sales and profits, this rapid growth has presented various challenges for a company so accustomed to small-scale operations. One of the most pressing challenges is the onboarding of new employees. In the first 12 years, the organization hired one or two employees every few years. An administrator easily handled this process, and each department handled tasks pertaining to the new-hire’s various roles. More recently, the company has experienced monthly increases in personnel of as many as 20, making their current onboarding process obsolete. The administrator who previously handled employee onboarding had been trying to improve the process, but it has become clear that the company no longer has the time or processes in place to surmount this challenge.

 

In addition, analysis of the solar industry competition implies that a quick growth of the employee workforce could position Soleil Panel Distribution to improve its market share.

 

Over the years, Soleil Panel Distribution has grown and developed a seasoned software team as part of the IT department, and they feel confident a new software application called SolDistHR can meet their needs while addressing concerns. While anticipating rapid growth and additional software vulnerabilities, their other concerns include security and customer support.

QUESTION:  How does the above scenario represent Porter’s models, including five forces industry, generic strategies, and the value chain, applied to the scenario?

 
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