How and why might Lambe’s warning be relevant more generally to online ads that seek to work in similar ways?

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THINKING CRITICALLY:

Quoting Nick Lambe of GordAlex, a London-based technical and cybersecurity firm, Heath writes that “warning bells should go off if [viewers of cute animal videos] receive ads that ‘deliberately produce a sense of fear and urgency’ regarding animal welfare” because they may well be coming from scammers.

How and why might Lambe’s warning be relevant more generally to online ads that seek to work in similar ways?

How do scammers use (or misuse) pathos to convince you to respond to scams or phishing attempts?

 
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